Google moves to mobile
“Google has said its shifts are motivated in part by users’ shift to mobile devices from personal computers. Google’s revenue from search ads on PCs fell last year for the first time, researcher eMarketer Inc. estimates.” 8/19/14 – WSJ -Wall Street Journal
Why Smartphones Rule!
1. The smartphone is amazingly helpful.
They first became popular with business types, then young people and now seniors have flocked to the very friendly iPhone and iPad.
2. They are getting cheaper.
Today’s smartphones and tablets are much smarter with incredible resolution. The cheaper and much faster data plans, have put really amazing mobile technology within reach of most.
3. People “Search” on smartphones first.
While some will still go to their desktop to complete a transaction, most begin their search activity using their smartphone, because it is always in their pocket or purse.
Most likely to own tablets:
Most likely to own tablets:
Mobile marketing matters
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- 6.8 billion people on the planet and 4 billion own mobile phones. (Forbes)
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- 91% of adults keep their smartphones within arm’s reach 24/7. (Morgan Stanley)
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- Mobile phones have overtaken PCs as the most common web access devices worldwide. (Forbes)
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- 25% of Americans use only mobile devices to access the Internet. (Forbes)
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- U.S. wireless subscribers outnumber the entire U.S. population. (Forbes)
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- 30 million consumers watched television last year on their mobile phone. (Neilson)
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- 9 out of 10 mobile searches lead to action with more than half leading to sales. (SearchEngineLand)
- The Smartphone delivers the world’s information with a simple touch. Actually, simply ask Siri or Google, no touching required.
Heyman Media builds, manages and promotes professional websites that work perfectly on all of today’s mobile devices. No pinching or pulling necessary or unreadable type to frustrate the user, and every function works beautifully.
QR Code
The QR (Quick Response) code is everywhere, even McDonalds uses them on the food trays, cups and sandwich raps and boxes. Our codes are being used successfully on yard signs, service trucks, product labels, coupons, business cards, invoices, letterhead, anywhere you would want your phone number or website.
With twice as many smartphones as there are PCs, the old website just will not work these days. Yes, you must be ONLINE for those still using a desktop, but you should be MOBILE because that is where most shop today!
